Have you ever had somebody approach you with a new product or service that seemed to be “Too good to be true?” What was your response? If you are like me, you probably had reservations and probably wondered what the real story was.
I’ve been pitched enough faulty products, unworkable MLM businesses, and million dollar get rich schemes, that I am skeptical about anything that seems too easy or doesn’t require much time and effort.
Yet… what if someone handed you a cool new product and wanted you to endorse it… would you have enough faith to do it?
This is what heavyweight boxer George Foreman faced when his boxing career was coming to an end. A small little kitchen appliance company wanted him to endorse a little two sided electric grill and put his name on it.
The company gave George a sample grill and wanted him to use it. But George, just put the grill on the back shelf and never bothered to try it. He though it was a gimmick. The company called month after month and George just brushed them off. It wasn’t until George’s wife pulled the grill off the shelf and gave it a whirl, that she realized what a great product it was. “George, you gotta see this,” she said.
She told George how easy it was to use, and that he should give it a try. After months of ignorance, George finally tried a hamburger on it. It cooked quickly and both sides were done at the same time. It turned out juicy and full of flavor. George made a decision right then and there that would change his life forever. That day the George Foreman grill was born.
This little grill took off slowly, but with George as the pitchman, it soon became a household name. Almost everyone has a George Forman grill of some sort and we all have George’s wife to thank for the discovery. The George Forman Grill became the best selling electric appliance in history.
Yet without a stroke of luck, George Foreman, would have left that billion dollar product on the shelf. It begs the question…
Do you have a billion dollar product or idea sitting on a shelf somewhere?
A great way to explore your options is to pick up George’s new book, Knockout Entrepreneur. He gives a great outline on what it takes to be successful through the analogy of a heavyweight fight. He tells you who needs to be in your corner and what obstacles you face in your bout. It’s a great read, and if you are a blogger, you can get his book (and others like it) for free through “Book Sneeze.”
I highly recommend the book to anyone starting a business, especially the guys who love boxing. He’ll take you round by round and help you take on the world.
你是否有这样的经历：一人向你推销新看似完美无缺的产品或是服务？你如何反应？如果你跟我一样，也许会对此有所保留，也许会纳闷幕后是什么.
我已经受够了推销劣质产品，难运转的多层次营销，大额资金要求多样配套的方案。我已经不相信那些看似非常简单或者不需要花费太多时间精力的任何事情。
但是，如果有人递给你一件非常酷的产品并要去你代言，你对这产品有足够的信心吗？
这就是重量级拳击手乔治福尔曼在职业生涯快要结束时面临的问题。一小型厨房用具公司曾想让他代言以他命名的一小型双面电动烧烤机。
公司给了乔治样机，希望他能试用。但是乔治把它放在后架上就再也没有碰过。他认为这就是个骗人的玩意。公司一再催促，他就应付过去。知道他妻子一天从架子上取下试用一下才发现这是个伟大的发明。她说：乔治，你得来瞧瞧这个。
她告诉乔治这小东西使用如何简便，认为他该自己试一试。几个月后，乔治最终用一片汉堡试了试。速度很快而且两边同时烤好，汁多口感好。乔治立马就做了一个改变他一生命运的决定。那天便是拳王智烤炉诞生的日子。
拳王智烤炉起步缓慢，但是有了拳王做代言人，不久就成了家喻户晓的品牌。几乎每个人或多或少都拥有一台，我们也感谢乔治妻子的伟大发现。拳王智烤炉成为有史以来最销量最好的电动厨具。
要是没有那机缘，乔治也许会将这价值几亿的产品束之高阁。这引发以下问题：
你是否把一价值几亿的产品或是想法束之高阁呢？
探索你选择的好办法就是阅读乔治的新书-拳头商人，在书中，乔治通过拳击术语讲述成功之道，他说道谁该站在你的死角，在回合上你碰到什么难题。这是本好书，如果你是个博客写手，你可以通过图书喷城免费阅读-网上交流书城。
我特别向那些正在开拓事业的人推荐这本书，尤其是那些喜欢拳击的同仁。他将引领你走过一个个回合并最终走向世界舞台。 |
发表于 2010-3-26 15:15:53
